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Creating viral moments with organic reach.
And ads that don't feel like ads.
I build for Meta (Facebook + Instagram) and TikTok Ads. A/B testing, creative iteration, and KPI reporting are core to how I work.
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Hook first. You've got two seconds. I spend a disproportionate amount of time on those two seconds.
Feel before sell. People don't buy products. They buy how something makes them feel.
Test everything. What I think will work and what actually works are often two different things. That's what the data is for.
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