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Chunks X Sephora
Getting Chunks onto Sephora.com was a big deal. Making sure it didn't flop was my job. I led content strategy for the whole launch — producing assets for our socials, paid ads AND Sephora's product pages, running influencer gifting, seeding reviews before we went live, and writing every word of copy.
The challenge was threading the needle between Sephora's polished world and the Chunks voice our community actually loves. We launched with reviews already up, content across every channel, and a sell-through that beat forecast on day one.
Chunks is also carried at...
and has collaborated with...
What I did
Produced and edited all video assets for Chunks' socials, paid ads, and Sephora product pages.
Sourced and curated UGC imagery for Sephora product listings.
Led influencer gifting — selected creators, managed outreach and deliverables.
Spearheaded review seeding to ensure strong ratings at launch.
Wrote all social copy and paid ad scripts for the full campaign.
The challenge
Sephora's prestige tone vs. Chunks' irreverent, community-first voice.
Simultaneous content needs across social, paid, and product page assets.
Zero existing Sephora reviews — social proof had to be built before launch.
Tight window requiring coordinated influencer rollout.
Sole owner of creative production — no agency support.
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